CAMPAIGN COMMUNICATIONS
From Message to Movement
Building an integrated communications and visual strategy for the re-election campaign of Sean Elo-Rivera for San Diego City Council District 9.
One Campaign. Many Audiences. One Recognizable Voice.
A political campaign communicates in dozens or different ways - from a mail piece arriving at someone's home to a social post seen for a few seconds, a flyer handed to a voter at their door, or a video capturing a candidate talking with neighbors.
The challenge was making all of those moments feel connected.
During Sean Elo-Rivera's 2024 re-election campaign for San Diego City Council District 9, I helped translate the campaign's values, record, and vision into communications that were clear recognizable, and grounded in the communities we were trying to reach.
What I Did
-
Strategy & Messaging
Campaign narrative
Message development
Copywriting
Issue framing
Calls to action
-
Creative & Design
Graphic design
Direct mail
Walk literature
Event materials
Visual identity
-
Digital Communications
Social strategy
Digital campaigns
Content creation
Social copy
Video and photo content
-
Photography & Video
Event photography
Community storytelling
Candidate storytelling
Photo and video editing
Content for digital and print
-
Voter Communications
Bilingual materials
Volunteer recruitment
GOTV communications
Voter education
Event promotion
Selected Work
What This Taught Me
This project reflects the kind of communications work I enjoy most: finding the story at the center of something complicated, and bringing it to life across channels in a way that informs, inspires, and moves people to action.
The result was a communications ecosystem that carried a consistent campaign story across digital platforms, voters' mailboxes, neighborhood canvasses, community events, and Election Day outreach.